Orva - Branding and identity

Branding Strategy

Orva - Branding and identity - Branding Project

Brand Essence
“In every touch, a tribute to your inner queen.”
Orva Spa was created for women who embrace their worth and deserve moments of pure luxury and self-care. More than a spa, Orva is a royal ritual, where every detail is designed to honor your femininity, restore balance, and celebrate relaxation in its purest form.
Every service — from massages to Moroccan baths, hair treatments, and beauty rituals — is crafted to elevate the senses, combining modern wellness techniques with the essence of natural indulgence.
Brand Vision
To become the leading sanctuary for women’s self-care, where inner peace, elegance, and rejuvenation intertwine to create a royal experience.
Brand Mission
To offer a personalized spa journey that reconnects women with their inner strength and beauty through natural treatments, expert care, and an atmosphere of serenity.
Tone & Feel
Elegant yet approachable
Calm, royal, and empowering
Sensory, feminine, and sophisticated
Visual Identity
The visual identity merges deep emerald tones with golden accents, symbolizing luxury, renewal, and tranquility. The logo “Orva” features soft curves and elegant typography, reflecting both grace and empowerment. Leaf-inspired elements express natural care and purity, while the warm photography style creates an atmosphere of comfort and trust.
Experience Concept
Every Orva service is designed as a journey of the senses — from the gentle aroma that welcomes guests, to the textures, lighting, and sounds that embrace them throughout their stay. It’s not just relaxation — it’s a celebration of womanhood.
Service Identity
1. Massage Therapy
Releasing stress and revitalizing energy through professional techniques like Swedish, Thai, Stone, and Relax massages.
2. Hair Care
Customized treatments and masks that restore shine, strength, and vitality using natural ingredients and advanced formulas.

3. Moroccan Bath
A traditional ritual of deep purification — cleansing, exfoliation, and hydration for refreshed skin and spirit.
4. Mani & Pedi Rituals
Nail care elevated to art — an indulgent experience that blends precision, beauty, and serenity.
Each category is part of the Orva philosophy: “You deserve to feel royal.”