Mood Branding & Identity

Branding & Identity

Arwad Alwataniyah — Mood Branding & Identity

Overview
Mood is more than just a marine activities app — it’s a gateway to a lifestyle of adventure, relaxation, and discovery. Built to align with Saudi Vision 2030, Mood embraces the nation’s growing passion for tourism, sea exploration, and digital innovation, bringing the beauty of Saudi coasts and islands to every user’s fingertips.

Our Vision
To redefine marine tourism in Saudi Arabia by connecting people with unforgettable sea experiences — from jet skiing to diving, fishing, and private boat trips — all through one seamless platform.

Our Mission
To make the sea accessible, safe, and exciting for everyone by providing a trusted digital hub for booking, discovering, and enjoying marine adventures across the Kingdom.

Brand Concept
Mood represents freedom, vitality, and connection — the feeling you get when you’re surrounded by water and open horizons. The brand design reflects the fluid movement of waves, blending shades of deep blue to symbolize both serenity and depth. Every curve, icon, and interface element is crafted to immerse the user in a modern maritime atmosphere — fresh, intuitive, and distinctly Saudi.

Core Values
Adventure: Inspiring exploration and fun at sea. Trust: Partnering only with certified service providers for safety and quality. Accessibility: Making marine experiences available to everyone through simple booking tools. Innovation: Seamless digital integration for a superior user experience. Sustainability: Promoting respect for marine environments and eco-friendly tourism.

Key Features
Explore a wide range of verified marine activities. Book instantly with trusted operators. Browse options by region, activity type, or price. Access an integrated store for equipment and sea essentials. Enjoy real-time location and chat with service providers. Designed with Arabic-English bilingual support for all users.

Our Services
Boat Trips: Private and group tours along scenic coasts. Diving & Free Diving: Guided adventures beneath the surface. Jet Ski: High-speed fun for thrill seekers. Fishing: Peaceful and traditional sea experiences. Flyboard: Adrenaline-packed rides above the waves. Swimming & Training: Safe, family-friendly swimming zones. Resort & Chalet Bookings: Premium coastal stays. Mood Store: Equipment, apparel, and accessories for marine life.

Why Choose Mood?
Because Mood isn’t just about booking an activity — it’s about creating a memory. It’s where families reconnect, adventurers explore, and travelers experience Saudi Arabia’s coastal beauty like never before. With Mood, your next marine escape is only a tap away.