Alharbi Rebranding

Branding Strategy

Al-Harbi Industrial Development Co. Ltd — Rebranding Project

Al-Harbi Industrial Development Co. Ltd is one of Saudi Arabia’s leading industrial development firms. With a strong legacy in engineering and industrial solutions, the company sought a complete rebranding to reflect its growth, modernization, and commitment to innovation. Our goal was to redesign the brand identity to align with Al-Harbi’s evolution while maintaining its industrial credibility and heritage..

The original identity no longer represented the company’s progress or vision for the future. The challenge was to: Modernize the visual system without losing the company’s strong industrial character. Create a unified, scalable identity applicable across print, digital, and environmental media. Communicate trust, innovation, and strength — core values of the Al-Harbi brand.
Our Approach
We began with an in-depth analysis of the company’s history, market position, and audience perception. The new design direction was built around three key pillars: Simplicity and Power: A bold and minimal “H” monogram symbolizing strength and precision. Industrial Heritage: Architectural silhouettes and geometric lines inspired by factory structures. Consistency and Usability: A coherent brand system adaptable to all mediums — from business cards to company profiles and corporate documents.
Design Solution
Logo: The new “H” icon features geometric balance and clean angles derived from the golden ratio — reflecting technical excellence and harmony. Color Palette: Deep industrial blue represents reliability and professionalism, paired with subtle gray gradients for contrast and modernity. Typography: Strong sans-serif fonts convey stability and clarity in both Arabic and English contexts. Pattern & Backgrounds: A repeating “H” motif adds depth and recognition to brand materials. Applications: The rebrand was applied across all corporate touchpoints — stationery, profile booklets, folders, envelopes, and digital assets — achieving a unified and professional image.
Results
The rebranding revitalized Al-Harbi’s visual identity, enhancing its perception as a modern, forward-thinking industrial leader. The new system strengthened internal and external communication, aligned brand presence across platforms, and positioned the company for future expansion.
Deliverables
Full logo redesign and construction grid Brand color system and typography guidelines Corporate stationery (business cards, envelopes, folders, letterheads) Company profile design Brand pattern and digital applications Brand manual / guidelines document.