Al Hada Water - Rebranding Concept Proposal

Rebranding Concept

Al Hada Water – Rebranding Concept Proposal

Overview Al Hada Water is one of the most trusted names in bottled water across Saudi Arabia — known for its natural purity and heritage. The rebranding project aims to modernize the visual identity of Al Hada while preserving its authenticity and local roots. The new brand direction focuses on clarity, freshness, and trust — the same values that define the purity of Al Hada water itself.

Brand Strategy
Our creative approach centered on “purity with identity” — elevating Al Hada into a contemporary lifestyle brand without losing its Saudi essence. The concept connects hydration to confidence, vitality, and national pride. From the logo to the packaging, every design element reflects simplicity, flow, and renewal — mirroring the essence of water.
Visual Identity
The redesigned logo introduces a fluid, modern Arabic typography combined with a refined English mark, creating a seamless bilingual identity. The signature blue wave motif symbolizes flow, purity, and continuity — a visual metaphor for water’s natural journey from source to consumer. The overall design system uses a clean blue-and-white palette, balancing clarity with premium sophistication.
Packaging Design
The new packaging embodies minimalism and elegance. The bold blue label curves dynamically across the bottle, forming a distinct and recognizable shape on shelves. Each bottle and box design communicates purity through transparency, emphasizing natural freshness and brand consistency across all product sizes.
Digital Presence
We developed a mobile app and e-commerce interface designed for simplicity and user convenience. The app allows users to: Order water packs and coolers directly. Subscribe to weekly or bulk delivery plans. Explore corporate and mosque packages. The digital experience mirrors the physical brand: intuitive, pure, and dependable.
Campaign Visuals
The rebranding campaign celebrates everyday purity in Saudi life — from athletes to families and professionals. Each visual story captures moments of refreshment, trust, and authenticity with taglines such as: “Pure Energy for Every Day” “Pure Water, Pure Childhood” “Rediscover the Taste of Trust” “This is Original Purity” These messages highlight Al Hada as more than water — a source of well-being for every generation.
Brand Essence
Tagline: The Original Purity Core Values: Trust - Purity - Heritage - Modernity Tone of Voice: Confident, authentic, and refreshingly clear.
Outcome
The rebranding gives Al Hada Water a renewed presence that bridges tradition and innovation, positioning it as a modern Saudi brand ready to expand across new digital and physical markets while staying true to its origin — pure, original, and trusted.